After a six-year aperture from the industry (bar a few abridged collections), admired artist Alber Elbaz has fabricated his acknowledgment to appearance with the barrage of his own label, AZ Factory.
Formerly the artistic administrator of Lanvin—where he delivered memorably antic collections that revelled in delicacy and joy for 14 years afore actuality accidentally ousted from the maison—Elbaz’s improvement is able-bodied behind and his latest efforts do not disappoint.
Debuting his new cast in Paris Haute Couture Appearance Week as an arrive bedfellow affiliate of the Fédération de la Haute Couture et de la Mode—the administering anatomy of the French appearance industry—Elbaz’s accumulating boasts aggregate one would apprehend (and achievement for) from the designer’s signature faculty of whimsy. Conceptualised during quarantine, Elbaz appear that his acknowledgment to appearance is not after an ambition to do things differently.
“I’ve dreamt for years about a appearance displace to care, and that dream is alike added accordant today at a time aback bodies cannot be together,” Elbaz said in a statement.
“The apple is alteration fast, and we are all adapting to new behaviours and emotions.”
It’s bright that the new characterization has able ethics from the outset. In its barrage column on Instagram, the explanation read: “We accept in acute appearance that cares. We architecture beautiful, purposeful, solutions-driven appearance that works for everyone.”
Gallery: Chanel Threw The World’s Chicest Micro-Wedding For Its Spring 2021 Haute Couture Show (ELLE)
And it’s not aloof lip service. One browse over AZ Factory’s website and Instagram folio shows the brand’s affection is acutely present (and not aloof in its cordate gold necklaces). The aboriginal collection, declared as a ‘product story’, is alleged ‘MyBody’, predominantly featuring close yet aesthetic knitwear, with images showcasing the aforementioned articles on assorted altered bodies, shapes, ages and contest spanning sizes that ambit from XXS to 4XL.
The pieces ambit from anatomy con dresses, with flouncy flourishes like breath sleeves and playfully placed zips and colour-blocked placements. Come February 25th, the characterization will bead ‘MyBody 2.0’, a sportier band to be comprised of hoodies, bodysuits and added loungewear pieces.
Puff sleeve dress in red, $2,350 at AZ Factory
Of course, it wouldn’t be a cast by Elbaz after a adumbration of humour, abundant of which comes through in the brand’s accessories, best conspicuously the ‘pointy sneaks’, a revved up booty on the ‘ugly sneaker’ trend, harking aback to his bequest of antic cossack at Lanvin, area he created ribbon-trimmed sneakers that became a favourite with Michelle Obama, amidst abounding others.
The characterization additionally boasts a baby alternative of jewellery, including heart-shaped earrings, necklaces, clear barrettes, scarves and poppy chokers.
‘Pointy Sneaks’ in fuschia, assorted colours available, $885 at AZ Factory
AZ Factory’s aboriginal accumulating ‘MyBody’ is accessible now on its website, and on Farfetch and Net-A-Porter.
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